Présent ; Jamal, Abbas, Jess.

• discussion a propos de l’integration de Mohamed (trésorier/comptable potentiels)

• Importance exprimée à communiquer par le blog et pour l’utiliser plus.

• Abbas developpe au sujet des conditions pour ma creation de l’association. Processus exact.

• écrit à Jawad (membre du comité potentiel, résidant français) pour communiquer ses idées et pour se présenter.

• C.V - Rose, Jawad et Jamal à soumettre.

• discussion a propos du contenu de plan d’action et traduction des sous-titres.

après midi

. Participants : Jamal, Jess, Abbas, Rose, Mohamed.

• rencontre Mohamed qui a accepté de participer à l’association.

• discuter le projet de la constitution d’association. Missions

• Pour obtenir l’information exacte sur des conditions de commencement d’association.

• Assister la recherche de plan d’action. Voir le contenu de plan d’action.

• Recherchez les lieu de rendez-vous.

• Invitez sélectivement les personnes à joindre l’association.

• Nommez l’association.

Veuillez soumettre un C.V approprié pour des dossiers d’association, Jamal, Rose, Mohamed.

Prochaine réunion le lundi 4 août : 10:30 heure du matin Khasba 33

A.M. Present ; Jamal,Abbas,Jess.

· Discussed approach to “interview” Mohammed ( potential treasurer/accountant)

· Expressed importance to communicate through blog and utilize more.

· Abbas to inquire about requirements of establishing association. Exact process.

· Wrote to Jawad ( potential committee member, French resident) to communicate his ideas and present himself.

· Collect C.V – Rose, Jawad and Jamal to submit.

· Looked through Business plan content and translated subtitles.

P.M. Present : Jamal, Jess, Abbas, Rose, Mohammed.

· Met Mohammed who agreed to partake in the association.

· Wrote first draft of association constitution. ( see attached file)

Missions

· To obtain exact information on requirements of association commencement.

· Assist with business plan research. See business plan content.

· Research venues.

· Selectively invite people to join association.

· Name Association.

Please submit a relevant C.V for association files, Jamal, Rose, Mohammed.

Next meeting Monday 4 August : 10:30 a.m. Khasba 33

Meeting Report : 25 July 2008
SefFest :

Present Abaas, Rose, Jess

Discussed preliminary budget ( see previous document) and expanded.
Blog launch http://sefest.blogvie.com
Discussed timeline – 13 / 14 months planning. See below.
Propose to advertise for MBAstudent/graduate to take on PR roles.

Wrote mission statement for association.
To promote and expose a contemporary art scene in Morocco, locally, nationally and internationally through cultural and educational activities.

Unanswered questions ???
• When festival : October 2009???
• Is the art work for sale???? Inviting art collectors, gallerists to exhibit:combining a funded festival and a possible selling fair.?
• How do logistics and marketing combine a contemporary art month with art festival for 10 days in the middle.?

Next steps:
Write association status/constitution
Enquire with notary if regulations need to be legalised.
Continue to research artists and budget.
Build an image bank.
Obtain tourism statistics

Chance meetings
Meet Hassan who introduced us to Hamid, owner of 2 cinemas ( Sefrou and Bhalil). Reference – possible venue. Interested in project and arranged to see the cinemas after 20 August.
Greeted Kaied in the same café
Meet Mohammid ( possible member association or accountant.)
Arranged to meet tomorrow over a morning coffee, 10 a.m. Café Monaco. Inchalah.

:)

Festival planning time scale :

COUNTDOWN

Last week : Closure, forum/

Week 3 :Festival

Week 2 : Festival opening????

Week 1 : Launch of contemporary art month

1 Month : Installation of exhibits Publicity and Mrketing Outreach

2 Month : Catalogue Print / Publicity+ Marketing Outreach

3 Month : Catalogue layout / Publicity + Marketing Outreach

4 Month : launch pub.campain Deadline for Sponsorship
5 Month : Touring show proposal Artists images Sponsorship

6 Month : Artists images Sponsorship

7 Month : Sponsorship

8 Month : Artists selection / panel

9 Month : Callout Sponsorship

10 Month : Callout Sponsorship

11 Month : Artists database Research Sponsorship

12 Month : Build team. Fes Institutions Sponsorship

13 Month : Build team. Business plan/ budgeting

14 Month : Build team Establish association

http://www.artthrob.co.za/01july/images/wafer01a.jpg

SWOT Analysis

Strengths weaknesses, opportunities and threats 

Strengths

Internal analysis: resources and capabilities. Includes competitive advantages 

1.   Time  : ample time for planning enables a strong promotional campaign and community integration.2.   Experienced team : Bring c.v. to next table please.Museum curator, cultural co-ordinator, education workshop leaders, experienced practicing artists and performers. Origins of various different cultural and linguistic backgrounds. 3.   Collaborative Contact list, sefrou/fes/morocco and international   

WeaknessesInternal analysis : absence of strengths 

1.   No history or reputation as an association.2.   High cost 

OpportunitiesExternal environmental analysis. Opportunities for profit and growth. 

1.   Unfulfilled customer need. Fes region has no contemporary art scene. The nearest is Rabat??…………….check out Meknes. Little record of a collected works of contemporary Moroccan art.2.   Advertising opportunities. Companies need to publicise to grouped audiences. 3.   Showcase a short term festival creates a short time for maximum attention, momentum and energy.4.   Support from local cultural organisations. 

Threats1.   Political struggles to pass and convince all authorities and intrusions?!?2.   High costs to raise. 

Salut tout,

So here are some documents I have researched or started. Its probably easier electronic as i dont have a printer at home.
Jamal:  we are sorry you weren’t there today. I suggest we keep in communication via e mail and you share your thoughts we us electronically.
Today’s general topics were
1. Establishing an assosiation. Proceedure.
2. Finding a treasurer/business person/ accountant
3. When: June ( to link with cherry Fest and Sacred Music Fest) or October (be independant of other festivals)???

Objective: to establish assosaition by the end of August. Inch’alah

Please add what you can to the SWOT analysis. I suggest we bring our cirriculum vitaes to the meeting as i would like to start a file/profile.

How about a meeting on Monday morning. 10:30 a.m. Sorry for the monolingual text???
Rose: please note that abbas’ address has no line before it…

Salama
Jess

With reference to research this crazy list is what I have bookmarked for SefFest.

http://www.artnet.com/artist/424876474/mounir-fatmi.html

http://english.alarabonline.org/display.asp?fname=2008%5C02%5C02-14%5Czculturez%5C997.htm&dismode=x&ts=14/02/2008%2003:16:40%20%C3%A3

http://www.magharebia.com/cocoon/awi/xhtml1/fr/features/awi/features/2005/09/15/feature-02

http://www.alarab.co.uk/Previouspages/North%20Africa%20Times/2008/02/02-24/NAT192402.pdf

http://www.powerofculture.nl/en/current/2005/march/marokko.html

http://news.artlimited.net/news_display.php?id=280228&lg=en

http://www.galerielmarsa.com/site/en/catalogue.php?id_article=18&id_artist=41&search=search

http://web.worldbank.org/WBSITE/EXTERNAL/EXTABOUTUS/ORGANIZATION/GSDARTPROGRAM/0,,contentMDK:20267811~pagePK:219320~piPK:219325~theSitePK:254046,00.html

http://web.worldbank.org/WBSITE/EXTERNAL/EXTABOUTUS/ORGANIZATION/GSDARTPROGRAM/0,,menuPK:180191~pagePK:176673~piPK:180188~theSitePK:254046,00.html
 

Hello Everyone,
>
> I have put together some thoughts on our homework assignment.  There is more to explore and I hope to contribute as the project develops, so consider this just a rough draft.
>
>
> Sefrou Art Festival Abstract
>
>
>
> What is the Festival?
>
> The scope of the project will include an exhibition, catalogue, symposia, and programming (directed at various audience levels).  It will explore Moroccan contemporary fine art on a comprehensive level and open to all subjects & mediums of 2D, 3D, installation, video, performance art and beyond.  Moroccan artists living in Morocco and abroad will be invited to participate—and through an expert panel—a body of diverse works will be selected.  The breadth of its promise will give momentum to Moroccan contemporary art as it explores its own identity in the contemporary art world and reveal parts of Moroccan culture not previously visible to either a national or an international public.
>
>
>
> Why Have the Festival?
>
> The festival is designed to create a departure from the stereotypical and conventional genres that often fail to depict today’s Moroccan art world fairly.  This project is the first attempt in Morocco to change this external viewpoint of Moroccan art. The method is to create a forum educate, create inquiry and interest, and thus build an alternative to its visual history defined up to this point.
>
>
>
> When, Where, Length
>
> With its own exhibit space (hospital, cinema, or alternative space in Sefrou) the project will serve as the impetus for a national Moroccan Contemporary Art Month (CAM).  Late July/early August is the apex of tourism and Moroccan travel nationwide thereby making it an ideal time to launch the event.  The average life of an exhibition is three months; however, shortening the event will allow enough time to generate interest, legacy, programming initiatives, evaluation, and closure.
>
>
>
> Who is the Audience?
>
> Public support both locally, nationally and internationally is imperative.  Historically contemporary art is viewed a being esoterical and challenging to even with the most sophisticated audiences.  Education, outreach, relevant programs, and innovative marketing will support initial interest, but not sustain long-term.  The success of the project is measured not only by attendance by what viewers/participants glean from their experience.
>
> At the moment the audience is local Sefrouians (many who are not exposed to fine art and/or interested), Moroccans from the region (university students, artists, general public), tourists, invited artists, scholars, and unknown visitors.  This subject needs to be discussed at length to ensure the success of the project, support form participating artists, sponsors, organizers, and affiliates.  Points to consider:  Road from Fes to Sefrou will open up tourism and increase residency to include foreigners.
>
> Short (very) list of Moroccan contemporay artists:  Zid mnbed.
>
>
>
>  1.  Yto Barrada -  Moroccan photographer (intl level)
>  2.  Hicham Lahlov – Morocan Decorative Artists ( Works in intl museum collections)
>
>
>
>
>

Salut animateures!
>
> Here are all our contact details. Thanks for the renunion, very inspiring. Inch’alah we can meet this friday ( 10:30).
>
> This week’s homework,
> 1. Research the requirements to start an assosiation. ( Abbas )
> 2. Research contemporary Moroccan Artists, resident ands non resident. (Tout)
>
> Obviously, it is vital that we are a stonge team who understand and agree on the festivals objective/s. To clarify this once more I suggest that we all write up a question form, responding to the following questions and send it via email or bring it to the next meeting.
>
> Short responses please……
>
> 1. What  is the festival ? ( themes and subjects)
> 2. Why have the festival? ( aims and objectives)
> 3. Who are the audidiences?
> 4. When ?
> 5. How long? / duration of activites. ( Exhibits, workshops, forums etc)
> 6. Where? ( possible locations )
>
> Things to discuss next meeting
>
> How to start an assosiation
> Write a one page proposal
>
>
> I have written a few business plans before. Although I am not a great businesswoman it has always helped to answer all questions on every aspect of a project. I am happy to animate this with regular collective updating  as a documetation of planning.
>
> Todays thought …..Aspire to inspire and be inspired
>
> n chafou
>
> Jess 
> 014 21 0442
>
> Abbas ; 065 68 31 86
>
> Rose : 013 54 66 40
>
> Jamal 078 42 31 34

Analyse de BÛCHEUR

Faiblesses, occasions et menaces de forces

Forces Analyse interne : ressources et possibilités. Inclut des avantages compétitifs

1. Temps : l’heure suffisante pour la planification permet une intégration forte de campagne promotionnelle et de communauté.

2. Équipe expérimentée : Apportez c.v. pour ajourner après svp. Le conservateur de musée, coordonnateur culturel, chefs d’atelier d’éducation, a éprouvé pratiquer des artistes et des interprètes. Origines de divers différents milieux culturels et linguistiques.

3. Liste de collaboration de contact, sefrou/fes/maroc et international  

Faiblesses Analyse interne : absence des forces  

1. Aucune histoire ou réputation comme association.

 2. Coût élevé 

Occasions

Analyse environnementale externe. Occasions pour le bénéfice et la croissance.

1. Le besoin non atteint de client. La région de Fes n’a aucune scène d’art contemporain. Le plus proche est Rabat ? ? ……………. contrôle dehors Meknes. Peu record de l’travaux rassemblés du Marocain contemporain art.

2. La publicité des occasions. Le besoin de compagnies de rendre public aux assistances groupées.

3. Présentez un festival à court terme crée une brève durée pour une attention, l’élan et l’énergie maximum.

4. Appui des organismes culturels locaux.

Menaces

 1. Luttes politiques pour passer et convaincre toutes les autorités et intrusions ? ! ?

2. Coûts élevés à augmenter.

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