SWOT Analysis

Strengths weaknesses, opportunities and threats 

Strengths

Internal analysis: resources and capabilities. Includes competitive advantages 

1.   Time  : ample time for planning enables a strong promotional campaign and community integration.2.   Experienced team : Bring c.v. to next table please.Museum curator, cultural co-ordinator, education workshop leaders, experienced practicing artists and performers. Origins of various different cultural and linguistic backgrounds. 3.   Collaborative Contact list, sefrou/fes/morocco and international   

WeaknessesInternal analysis : absence of strengths 

1.   No history or reputation as an association.2.   High cost 

OpportunitiesExternal environmental analysis. Opportunities for profit and growth. 

1.   Unfulfilled customer need. Fes region has no contemporary art scene. The nearest is Rabat??…………….check out Meknes. Little record of a collected works of contemporary Moroccan art.2.   Advertising opportunities. Companies need to publicise to grouped audiences. 3.   Showcase a short term festival creates a short time for maximum attention, momentum and energy.4.   Support from local cultural organisations. 

Threats1.   Political struggles to pass and convince all authorities and intrusions?!?2.   High costs to raise.